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Barry

About Barry LaBov


Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year award winner, recognized author, and brand strategist. He is the Founder of LABOV Marketing, Communications, and Training, an agency specializing in helping clients discover and celebrate their brand differentiation to rally their organizations and captivate their customers. LABOV’s impressive clientele includes renowned brands such as Harley-Davidson, The Macallan Scotch, Audi, and other leading global brands.

Barry's book, The Power of Differentiation: Win Hearts, Minds, and Market Share, was celebrated as the Top New Marketing Book on Amazon. With nearly 100 podcast appearances, Barry is also the co-host of the Difference Talks podcast where he and the LABOV team interview top-selling authors, leading CEOs, and acclaimed performers in sports and music. Barry’s goal is to inspire one million people with his message.

Unlock the Power of Differentiation

I breathe new life into brands that are trapped in a commodity mindset. Employing a proven method of discovery and transformation, I take brands, their employees and customers from indifference to understanding—in essence, from Why to Wow. By unlocking the power of differentiation, I help brands win hearts, minds and market share.

Stuck in a commodity mindset or believe you’re headed that way? Schedule a free 15-minute discussion with me on how you can use differentiation to elevate your brand and your people. It’s one conversation that could change the trajectory of your brand forever.