Books
The Power of Differentiation
Too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale. In his book, The Power of Differentiation, entrepreneur and CEO Barry LaBov shares real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products. Whether you’re the president of a worldwide B2B manufacturing company or an executive at a 100+ year old, family-owned business, you will find insights that will inspire you to discover and share your brand’s uniqueness. Barry shares excerpts from the book regularly to help businesses.
The Power of Differentiation in Schools and Libraries
The Power of Differentiation has been requested by these schools and libraries to help educate future business leaders!
Rutgers University
Carnegie Mellon University
Cambridge University
University of Southern California
Columbia University
University of Massachusetts
Northwood University
Babson College
American University
Biola University
What People Are Saying About The Power of Differentiation
“The Power of Differentiation offers a valuable perspective on how brands can move beyond a commodity mindset to uncover and showcase their unique strengths. LaBov draws on real-world examples to illustrate how recognizing and promoting a brand's distinct qualities can lead to greater sales, employee morale, and overall brand value. This book is a great one for leaders across industries who want actionable strategies to help their businesses stand out and achieve lasting success.”
- Raymond Liu, Professor and Chair, Marketing Department, College of Management, University of Massachusetts Boston
“The Power of Differentiation” moves your brand from sitting in the middle of the pack to standing out in the crowd. Highlight your uniqueness! Stand up and be noticed!
Harvey Mackay, author of the New York Times #1 bestseller “Swim with the Sharks Without Being Eaten Alive
“This book beautifully illustrates how recognizing and celebrating what makes a company and its team members unique is paramount to achieving greatness for everybody."
Bob Chapman, CEO of Barry-Wehmiller, author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family
“No company can succeed without identifying and celebrating its unique competitive advantages. Barry provides a flight plan for your brand that will guide you to new heights.”
Kenn Ricci, American aviation entrepreneur, Chairperson of Flexjet
Sharpen Your Leadership Skills!
The Power of Differentiation: Win Hearts, Minds, and Market Share was included on Tim Hughes’ “10 Books to Sharpen Your Leadership Skills This Autumn.” Check out the article here!
They’re Talking About The Power of Differentiation
Discover what makes your company unique and powerful.
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Too often, great companies don’t recognize, understand or value the uniqueness within their brand or products. They need to communicate and celebrate their differentiation and inspire people to believe in the value they bring; only then can they win market share and elevate employee performance, quality and retention.
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Today, it is more difficult than ever to retain good employees and motivate them to perform at the highest levels, while also competing against commodity products and brands. Failing to recognize and promote what makes a company unique leads to a commodity mindset that diminishes sales, profit, quality and employee morale.
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Differentiation is a transformational business strategy used to identify, communicate and celebrate your brand’s uniqueness not only in the eyes of your customers but in the hearts and minds of your employees.
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In marketplaces that continue to be overcrowded and commoditized, differentiation is critical to create a distinct identity and build value. It is the most authentic, natural and inspiring approach you can take as a business leader. That’s because differentiation is focused on your company’s genuine uniqueness, which has been part of your success since day one. Differentiation identifies that often hidden uniqueness in your products, processes and people and communicates it to the world, including customers, employees and all who represent your company.
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The Power of Differentiation will inspire leaders to find, mine, refine and trumpet the beauty and magic of their brand, sharing it with those who build, represent and purchase its products. I implore leaders to share this message not only to increase profit, but to encourage and give significance to those who build you products and represent your company.
Other Titles By Barry LaBov
The Umbrella Collection
A series of 12 inspiring business parables, the Umbrella Collection shares unique insights on topics most vital to navigating a successful business, including passion, leadership, corporate change, entrepreneurialism, vision, loyalty and tearing down silos. Told through fun, whimsical, fast-paced narratives, these stories connect with company leaders and their entire enterprise—employees, sales/distributor networks, suppliers and more. Change perceptions, engage teams and elevate success with the Umbrella Collection.
Includes two books:
The Umbrella Collection
Umbrella Stories
The Umbrella Series Titles
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Umbrella Story
This is parable that inspired the entire series. It illustrates the sometimes complex relationship between the manufacturer and the sales channel.
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I See a Silo
This parable is an ode to Corporate America and how divisions between people within a company can bring it to its knees
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Conviction
Conviction is based on a real-life story. The author heard of a convenience store in Ohio that was staffed by ex-convicts and visited it to learn how the owner developed a culture of trust with people proven to have been on the wrong side of the law.
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The Boomerang and the Killer Stick
This story focuses on customer loyalty. The characters are in a battle to increase sales, and yet, they’re seeing plummeting profit and morale.
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The Corporate Entrepreneur
In Corporate Entrepreneur, we explore how thinking “small” can lead to big results
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Why to Wow
Inspired by the numerous internal celebrations we’ve produced for our clients over the years, we explore how to deeply inspire employees by sharing the entire story, warts and all.
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Leadership in Concert
As a musician, the author felt this was a meaningful message. A symphony orchestra has a maestro, but he or she is only one person.