The Why to Wow Newsletter is all about inspiring the hearts and minds of people worldwide with the Power of Differentiation. Too often, great brands don’t recognize, understand, or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality, and employee morale. In the Why to Wow Newsletter, I share my experiences over the last 40+ years helping leaders differentiate their brands and products. I hope it will inspire you to discover and share your own brand’s uniqueness with the world.